Mcdonald Competitive Advantage

McDonalds core competency is providing convenience when people indispensableness and want to eat unfaltering aliment at prices that are private-enterprise(a) and provide best value for the customers m peerlessy. One of McDonalds militant advantages is its counseling on consistency ofquality, production of food and use of raw materials each in all around the world. The world recognition associated with the disfigurement McDonalds itself is also one of McDonalds competitive advantages. We strive to be cost leaders and offer our food at prices that cannot be matched by our competitors.In order to do this, your store mustiness be efficient and keep everyday operations costs as low as possible. Doing so, will allow for our stores to be superior to some another(prenominal) fast food restaurants because we can serve our food at lour prices than any other fast food company. Another important competitive advantage we have here at McDonalds is the speedy preservation of our food. In order to maintain this advantage over other fast food chains, you must make the processes of cooking food simple for all your employees.It must be easy to learn and easy to execute with a low failure rate to ensure the quick production and economy of your food. These two competitive advantages comply directly with the vision of the company which is as follows McDonalds vision is to be the worlds best quick service restaurant experience. macrocosm the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. Just like any other firm, McDonalds competitive advantages are what makes it stand out when compared to other companies.These aspects of McDonalds are what helped it become the number one fast food allocator in the world. McDonalds competitive advantage is based on brand recognition. McDonalds brand is well known in all markets, nationally and internationally. A impudently report by business intell igence firm shows how top corporations such as McDonaldss, Coca-cola use their brands to strategically position themselves to gain and retain brand-new customers, even in the most competitive markets. Brand recognition holds marvelous influence on consumer buying habits