Food Irradiation Essay -- essays research papers

Food Irradiation: Solution to Hunger or Killer Mutagen? People all over the world are starving for fresh, uncontaminated food. Insects, pests, and invisible microorganisms are not what the public want to find on their dinner plates. Throughout history, life has depended on ways of treating food to reduce or destroy these naturally occurring harmful contaminants and to enable foods to be stored after harvesting so that they can be saved for use at other times of the year. With increasing populations and the growth of cities, it is even more important to be able to preserve food so that it can be transported over considerable distances and stored for long periods before it reaches the consumer. The relentless pressure to supply safe foods to mass markets has led to major contamination problems arising in recent years. The food industry has responded by developing new methods to treat food, such as food irradiation. To some in the food industry, irradiation is a wonderful new technology that could solve many contamination problems without any apparent effects on the treated food. To the consumer, it is a new process that has unknown threats and benefits. Currently, 37 countries, including the United States, permit the use of irradiation and approximately 25 actually use it. Irradiation will remain an expensive and little used technology until there is general acceptance of irradiated foods by consumers. The modern food industry has to make certain choices as to how and when it treats food during the food production cycle. It can start by reducing the level of microorganisms and pests in food by using chemical treatments and pesticides during growth. For this to be effective the food must then be protected against fresh contamination during transport and storage. An alternative approach is to do very little to the food as grown and harvested, but to treat it nearer to the point of consumption. This is common with herbs and spices. The food industry will tend to choose the way it deals with contamination based on the economics of each case, in other words, the cheapest way possible. Even where food is produced relatively close to the point of consumption, it may have to be treated because contamination is inherent in the production process. This is why milk has to be pasteurized. Pasteurization is the most effective way of killing microorganisms with m... ...where the greed of people like Gustavus Swift turned meat-packing plants into death traps and sold ground cardboard, rats, and fingers to the public as ‘fresh meat’ while sweeping the floors of the plant to recover the sliced-off bits and package them as potted meat. Clearly the food industry is driven by capitalism, and not by concern for the consumer, and although I am wholeheartedly in favor of capitalist businesses, I do think federal regulation needs to come into play not just in the United states, but in other countries where most of the people have no legal recourse at all if they fall ill or die as the result of unclean food. Education of the consumer is the key to this problem, as is objective research. Governments around the world should be made to adhere to guidelines recommended by people whose main concern is the safe and healthy production of food, instead of the cheapest way to produce it, or what would be best for the businesses already irradiating fo od, as is the case for the federal government. Without measures taken during all aspect of food production to ensure cleanliness, the consumer is doomed to a lifetime of choices between dirty food, and dirtier food.

Obesity and Dove Company

Case Study : Dove in global market. ‘We want to challenge the definition of beauty. We believe the beauty have become too narrow in definition. We want to defy the stereotype that only young, blond and tall are beautiful’ (Phillippe Harousseau, Dove’s Marketing Director) Dove profoundly runs their CFRB (Campaign For Real Beauty) over the world, whereby they choose to use real women, which define as non-setting up of image, or original natural beauty and use in the campaign advertisement, focus on cultural issue, US receive great feedback from the public, company believe US market are growth matured since consumer are able to take words easily, for an example, Dove recent advertisement in US, as below, The company design the advertisement in the sense of alternative, it’s consider a strategy to target female market, according to research which conducted by Dove Company (U. S. Obesity Trends, 2009), overweight and obesity problem is still slightly increasing every years, Dove define it as a good market opportunity, in order to fit into the market, campaign like ‘Stand for something big and deliver it’ actually running in United State, the main purpose is to telling their consumer, do not concern able the problem of overweight, do not hide, Dove are here to tell audience, they are beautiful because they are not pretend to be beautiful. Finally, the concept of the whole campaign by revealing the problem, get a very good respond from the public, Dove acting as personal caring to everyone, and prospectors are thinking Dove is stand on consumer side, feel and understand their problem, PR department does evaluated while post-event stage, generally Dove company concluded aiming obesity population will typically increasing their sale. The problem of translation and expression is still occur from years 2005-2008, advertisement below, European country opinion toward freckled skin do not receive pretty much positive value upon itself, the advertisement in the testing stage actually using the word freckled instead of flawed, but some kind of rejection appear on the market, PR and in-house agency for Dove company immediately conduct a focus group on differences country, they found out, the word ‘freckled’ ndirectly offending women who face the problem, instant consideration given to the translator to actually look for a suitable word to replace ‘freckled’, and finally came out with ‘flawed’, post-event group survey the market opinion, the campaign achieve higher value in the view of their perspective buyer, public think the word ‘flaw’ is acceptable because the word ‘freckled’ can indirect define as a illness for skin, but ‘flawed’ is still r epresent a healthy status compare to the previous word choice. Western and eastern country contain hundred and eighties degree of different upon cultural value, Dove Company realize the same event running in US can’t be apply in Japan, 2 factors affected the trend, one is the general opinion and stereotype on judging beauty for women is totally different, secondly, Japanese education is typically different in sense of how they can think as open as European does, other than that, media selection play important rule because Japan is developed and advance in technological device, population density is higher compare to US, meanwhile the accessibility must be as high as possible, CFRB event declined at Japan while the testing stage is running at years 2005 to 2006, local advertising agency Ogilvy & Mather ASIA Pacific adapting to the Japanese lifestyle, and came out with a event so call ‘ACTIVATION’ at September 2008 (Creative Director David Morgan, 2009), due to the existing problem, Japanese do not agree on voting or judging in some weakness point that clearly can be seen or tangibility, like freckled skin, or overweight problem, so ‘ACTIVATION’ is some kind of education base to telling viewer, think carefully, revealing is not a problem, Activate and generate your mind in no time! As a result, this event is still running in Japan, and it’s receiving a positive feedback from the public, and the concept of original beauty is still delivered successfully. Promotion part, Dove have more than 50 types of product launched in the market, several context and competition running in those country where Dove is able to reach the market, Malaysia promotion focus on convenience and discount or even free gift to attract buyers, and it’s work, sales is increasing, but same method failed in another country, Japan. Beside of education aspect, behavior or I’ll define it as psychological interfere issue, advisor from in-house expert, PR conjunction with psychiatrist, expert group believe the Japan market prototype ‘free’ as ‘no quality’, Dove company work with legal advisor in order to find out the principle for Japanese’s prototyping, Dove decided to evolutes the concept of free gift as complementary base of promotion, but they start focus on re-value or reposition the brand image into something slightly above the cost, but perfect value and quality, even though this promotion did not achieve highest climate of profit, but it is good enough to create awareness and enable consumer to differentiate Dove with competitor, due to the price set is clearly can be seen. Dove using standardization on running their campaign worldwide, but some facts have to bring in on how they standardize everything worldwide, difficulty on controlling everything is still one of the issue Dove company concern about, Dove company held the main official website at US, because Dove headquarter is locate in USA, sub ordinary company will refer changes on what does the headquarter will do, and what their plan will run worldwide, referring to this, management style for Dove company using centralization whereby headquarter will control organization management so it can consistence with the objective set by headquarter, but decentralization applicable for sub quarter so concept of adapting to local market helps to reach the market goal. The point briefly discuss on history, is because in the 20s century, Dove company face problem on management style for Dove soap and other product do not contain similar image, misleading consumer on Dove is a common product that look alike with others competitors, that period of time, consumer lack of ability to differentiate what is the uniqueness between Dove and competitor, Dove came out with a campaign that changed their destiny, ‘Dove Campaign For Real Beauty’ conducted at the years of 2004, at 1st running in US and Canada, where they receive high value of support from the public, Dove company decided to run the campaign for real beauty worldwide with the same kind of concept, no doubt, it work everywhere, slightly changes like language in the advertisement, color and level of women body disclosure still bothering creative team to come out with campaign without insulting talented buyer, but the main point focus on organization management style, Dove company using o ne kind of concept running in worldwide market successfully influence the market whereby information overload will never apply for buyer, consumer realize only one identity can be seen from Dove, which is real beauty, by using Dove product, you are one of them. For an example, Dove company headquarter in US have the strongest controlling power to communicate with others sub-corporation so sub-corporation will follow their plan to held any event, Phillippe Harousseau, creative director of Dove company in US, said that, challenging women basic perception require a consistency of strategy flow to exactly reinforce audience mind, once perception toward a brand, product or services consistence with the management style, it’s easier for them create a creative event which define the uniqueness of the product, eventually if the event will running worldwide. Appendix Article for Dove Company Its just some basic idea how does Dove Company discuss on the concept, article below observe discussion on ‘The Women’ as principle to running any campaign. Advertiser cash flows to indie film projects Business | Lorenza Munoz | June 1, 2007 Advertisers have long linked up with Hollywood by placing their products within films or trotting out stars as their official sponsors. But some companies are now going a step further, investing directly in movie productions in the hopes of striking even deeper connections with film audiences. In what could be the latest trend in the financing of independent films, Unilever brand Dove has agreed to invest $3 million — about one-fifth of the budget — into â€Å"The Women,† the first theatrical movie by Diane English, the creative force behind the hit television series â€Å"Murphy Brown. Dove look is real, but does it inspire? Entertainment | Robin Givhan | August 23, 2005 Popular culture is in a tizzy of a debate over the female physique and the way in which it is depicted. Much has been written about the broad concept of beauty and its role in cultural politics, but the current conversation has narrowed the focus, from the woman as a whole to her individual parts: thighs, rear end and stomach. Comparison Eastern and Western Print Ads Western Eastern †¢Level of disclosure is different. †¢Word Choice is different. †¢Different in women portrayals. (Sexy vs Beauty) Reference: DOVE online references †¢Pathamisra, ‘Dove Final Presentation’, Slide shows, retrieved from http://www. slideshare. et/parthamisra/dove-final-presentation-presentation, August 2, 2009. †¢Authen Bill. ‘U. S. Obensity Trend’, articles, retrieved from http://www. cdc. gov/obesity/data/trends. html, August 2, 2009. †¢Dove Pro-Age: ‘Activation’, Slide Show, http://www. colo ribus. com/adsarchive/prints/dove-cream-products-activation-275559/, August 2, 2009. Printed resources †¢McGraw. Hill, Contemporary Advertising Tenth Edition, ‘Chapter Summary’ page 263, August 2, 2009. †¢McGraw. Hill, Contemporary Advertising Tenth Edition, ‘The Important of Relationship’ page 242, August 2, 2009. †¢Paul. J Argenti, Corporate Advertising Fourth Edition, ‘Centralization and Decentralization’ page 183, August 2, 2009.

Leadership Theories Applied By Coach Carter - 1932 Words

INTRODUCTION This movie tells about a man by name â€Å"Ken Carter†, who was offered a job to be the coach of a high school basketball team in the same high school he graduated from with the challenge of getting the team winning, this man holds a ‘hall of fame’ record in that school and as such has a reputation to keep. He went on to not only improve the team’s performance on the court but also turn around their academic performance, this team is made up of teenage boys who had a misplaced passion to pursue just basketball and forsaking the importance of a good education. There is a huge followership or fan base of this basketball team which has a big influence on the team, these followers comprises of family, parents, friends, school staff and even the resident community which were densely black people, this basketball team happened to be the pride and hope of that community. This report will outline various leadership theories applied by â€Å"coach cart er† as he is fondly called to build up his team to success. VISION AND VALUES Coach Carter’s vision wasn’t limited to just ensuring his team succeed on the court but he had a burning passion to also see the team succeed at their academics and graduate into college, giving those who would love to take basketball to the college level an opportunity to maximize their potentials, and thus he wanted to effect the change that will bring about that. He wanted them to have an option of an academic career and not just a basketball careerShow MoreRelatedA Study on Leadership Strategy1385 Words   |  6 PagesLeadership Strategy There are many definitions of leadership propagated by many scholars in the leadership sector which further makes it difficult to fully define. The ever changing roles in the organizations and society in general keep twisting the meaning of leadership and its applicability. 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