The Role of Advertising in Business Essay -- Role of Market Communicat

1. demonstration2.LITERATURE REVIEW3.RESEARCH OBJECTIVE4.SOURCES OF DATA5.RESEARCH jut6.CONCLUSIONS7.BIBLIOGRAPHY 1.INTRODUCTIONAdvertising in business is a type of marketing communication utilize to encourage, persuade, or manipulate a customer to commence or continue to take some action. The desired result is to gravel consumer behavior with respect to a commercial offering.The primary role of advertizing is to inform potential customers of the products and services in the market and convince them to coif a purchase. Through advertisements customers are informed of new products, their role, their benefit and the prices at which they are being made available to the customer. It is a technique used to influence peoples minds and encourage more sales. The main purpose of advert is to expatriate the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a companys services or products are the best, to enhance the image of the company, point step to the fore and create a need for their products or services, demonstrate new uses for the establish ones, announce new products and programs, reinforce the individual messages of the sales people, draw customers to the business, and to uphold existing customers.Advertising lies in the Promotion part of Marketing Mix, still it applies to all the other Ps as well. Promoting ones business is the primeval ingredient to making ones business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer. 2.LITERATURE REVIEW1. brandmark Equity & ... ...n their advertising strategies as on their products and servicesConsumers attitude towards advertisements varies greatlyAdvertising is considered necessary for growth and success of big companies these daysA product that is not advertised is lo st on the customer.Advertising is the key of todays sales industry.7.BIBLIOGRAPHYDA Aaker, AL Biel- 1993- books.google.comT Meenaghan - journal of Product & Brand Management, 1995 - emeraldinsight.comFM Scherer, D Ross - University of IllinoisWF Mueller, RT Rogers - The Review of Economics and Statistics, 1980 JSTORM Sutherland, J Galloway - Journal of Advertising Research, 1981 - sutherlandsurvey.comVA Zeithaml, MJ Bitner - 1996 - lavoisier.frbusiness-finance.blurtit.comsmallbusiness.chron.com Advertising & Marketing Advertisingwww.advertising.nsw.gov.au