Mcdonald’s vs Burger King Essay

Lets look at desist fodder eating places. When you hear someone say, Lets go to McDonalds or Burger major power, what comes to mind would you consider the queen-size mackintosh or a walloper? Think of how legion(predicate) calories that goes into separately one. When you look at the Big Mac your calorie count is, 540 with 29 grams of fat and 45 grams of carbohydrates. The Whopper shows, 670 calories, 39 grams of fat and 51 grams of carbohydrates. (www. associatedcontent. com) So which is healthier, McDonalds wins this one. Less calories in the Big Mac than the Whopper even though Burger baron promotes flame brawl is better and much healthier.When passing in the restaurants of McDonalds you get the since of non welcomed until it is your turn to order. Looking around the place, it is clean yet non many plurality stay to eat in that respect. One or two people bequeath sit and chat for a while before exit and qualification their order. One thing is true ab come on McDo nalds, if they mess up your order while you be put away at that place, they will make it flop and bring it to your table nice and hot no matter what it was you ordered. directly for Burger King, when you enter their door the cashier says Welcome to Burger King, post I coming back your order, this research has been done in several restaurants in the area. once you support placed your order you are granted a number and a cup to fill your drink, by the quantify you are done alter your drink you food is ready to go. Looking around the restaurant there are a number of patrons sitting eating laughing and jocular around with one another so the atmosphere is a stiff and inviting one. McDonalds seems to be more than of a get it and go symbol of place and Burger King was sit for a while and chat. The goals of each restaurant are simple. The client is first, triumph is a must.We all know that its not as simple as it sounds. Lets equate the two, at Burger Kings clients are gr eeted with a smile when you walk in, when a client places an order they bring on a plectron of dine in or take it to go. The customer is fertilizen an option to say, I will dine in or take it to go, this shows they are given customers a choice of what they want to do. McDonalds on the other hand, satisfaction is number one also, but youre not greeted with a smile, sometimes it seems that the cashiers dont want to work there or they dependable seem so tired.When placing an order the customer collapse to wait for at least five minutes before it is ready. Not so near in the fast food world of benefit, but satisfaction is what they are striving to have. They two share the same goals but one is more of an all over all than the other. McDonalds have a goal of pleasurable their customers at 100% but they sometimes fail at making this goal work. How does the public differ in the choices of McDonalds over Burger King? For one which judge better, which has better quality, would the customer prefer flame barbecued over fried.Take a taste test first, McDonalds theme song burger the Big Mac as the commercial says, Two all bang patties, special sauce, lettuce, cheese, pickle and onions on a sesame seed peal. When the customer orders it in the restaurant, it is in fact, much smaller compared to the advertisement suggest. When doing this research, two out of five people got what they really wanted the other three had to pick up for more sauce and less lettuce. When the order was received, it was sloppy, sauce on the sides of the bun and not on the burger.The taste was satisfactory but if you present something that isnt prepared right the taste falls short. Burger Kings jot burger the Whopper Beef patty, sesame seed bun, mayonnaise, lettuce, tomato, pickles, ketchup, sliced onions, flamed broiled on a sesame seed bun. Research shows out of the five customers that were tried and true at Burger King, each customer got exactly what they ordered and was satisfi ed with the taste of the meal. One even asked for an extra slice of cheese. Burger King satisfied more customers in the area of taste. Which has better quality of food?This falls rattling(prenominal) hard when thinking about both restaurants. McDonalds and Burger King have in fact, had good quality but one out shines the other. As it was stated before McDonalds Big Mac was served sloppy that was not quality service. In terms of Burger King, the customers were very satisfied with the quality of food and service that they received. Looking at the companies goals is a major difference. Lets take the Mc Donalds organization, one hundred percent customer satisfaction. When looking at this goal, its not always reachable. When this goal is not met, they will do what ever it takes to fix the problem.The next goal that puts them at a higher standard than other competitors, its founded on bountiful back to the community with the Ronald Mc Donald House and Ronald McDonald Childrens Charitie s. In each restaurant and develop thru theres a donation blow so money can be placed into functioning the charities. So many times there have been full boxes of money given. everywhere the years McDonalds has given millions of dollars back to communities in an effort to help children in need of care. Burger King was founded in 1953, the worlds 2 hamburger drawing string since McDonalds. All of the burgers cooked at Burger King are prepared by grill over flamed fire.When looking at how the structure works for them, Burger King doesnt advertise their products like most competitors. in that location is no way Burger King can produce more sales than McDonalds due to their trade strategy which puts them at a disadvantage with McDonalds. Where they can improve on this, they can do more advertisement of their products and open more fetter around the world. Burger King does offer its own in house humane organizations and programs which is the Have It Your Way Foundation, which is also a US based non-profit smoke to alleviate hunger and disease prevention. (http//en. wikipedia. org)However Burger King also offers science Programs for millions of high school children across the United States which is in the memory of the co-founder throng W. McLamore. This year alone they have awarded more than $1. 4 million in scholarship funds to 1,258 students and they also have four new awards that they give out but the major scholarships includes one King $25,000 and three throng W. McLamore Whopper scholarship $50,000. (Burger King Corporation) The interaction with the public for both restaurants is very different.When walking in the restaurant the employees are very busy winning orders. The sense of urgency is upon them to get the food out fast and perfect. Once the order is placed, there is no time to talk however at Burger King, while waiting on your order the manager has time to check-out procedure chat with you. Managers make sure that the environment is warm an d inviting. The employees that are cleanup around the tables and chairs make sure that they do notice you. There have been times where the employee asks if they could get something more or a refill.This is what customer service should be like. McDonalds, on the other hand, there is no sense of warmth. possibly one person may look your way and ask is everythings alright, but thats as far as the conversation will go. At both restaurants there is a difference between the employee and manager. They both have different shirts and tags. sometimes though it could be hard to order the difference because if you go to the restaurant late at night its more lax than the day time hours where you will have employees and mangers acting around but still doing their jobs.One other thing that these companies do, they do hire the less fortunate, meaning people with disabilities. Both companies start with their pinch logo and end with their logo, major difference McDonalds only takes the order. S ometimes its hard to understand what is being said over the pa and the order may get mixed up but there is time when getting to the window to fix it. Not all the time at McDonalds does the employee have the food ready so the customer is asked to pull over and food will be brought out to them? On one occasion, while waiting for the order as the minutes passed by, no order was delivered.The customer had to go into the restaurant to get the order and it was still not what the customer ordered. One would wonder how many times this has follow in the past. Is drive thru really fast and easy? Thinking it may be better to order inside so the order can be done properly. Burger King Employees smile when taking and giving the orders. however in the drive thru, the smile can be heard over the pa when placing an order. If a customer has to wait on their order thru the drive thru, they are asked to pull around the front and someone will be out with the order.It is never long that you will have to wait maybe two minutes at the most and the food is hot when it is received. There are healthy choices on the both menus, but do customers very much choose the healthy choice? Not always. Looking at the choices of the menus In some states McDonalds is required to show the calorie count for the customers. On their boxes that the food comes in, there is also a calorie count that the customer can look at and see just how many calories is listed for the choice that was made for the order.