Chobani Case Study Essay

1) From the information to the highest degree Chobani in the case at the explode of the chapter, (a) whom did Hamdi Ulukaya identify as the target for his start cups of Greek yogurt and (b) what was his initial 4Ps trade dodging? a. Hamdi Ulukaya first targeted young and come across Americans with his first cup. b. Hamdi Ulukayas initial 4Ps marketing strategy involved crossing, price, place, and promotion. For carrefour, he foc utilise on the packaging. Made the cup with bright colourise so batch would be attracted to it. For price, he went straight to the retailers instead of going through with(predicate) distributers. He decided to sell this at every conventional yogurt gangplank of traditional supermarkets in America. The last P is promotion and at first the entirely advertisement they had was word of mouth.Eventually they got money and used traditional advertisement, social media, and influence communication with the customer. 2) (a) What marketing actions would y ou expect the companies selling Yoplait, Dannon, and PepsiCo yogurts to take in response to Chobanis appearance and (b) how might Chobani act? a. What I would expect from these three yogurts is for them to rethink the 4Ps. I regard they will focus on how they are promoting their product and also how the product looks. b. I think Chobani will resolve with something better in both promoting and how the product looks due to Chobani setting the young prototype of the product.3) What are (a) the advantages and (b) the disadvantages of Chobanis Customer homage Team that handles communication with customers-from phone calls and emails to Facebook and peep messages?a. AdvantagesKeeps the company updated with newly product ideasThe communication is faster with having this specific teamb. DisadvatagesCould be as well slow to read and respond to every email and message 4) As Chobani seeks to build its brand, it opened a rummy retail store in brisk York City Chobani SoHo. Why did Cho bani do this? Chobani did this to search what type of new markets and products they could find in the U.S. They are trying to find the people that like skags that are very unique. For example, pistachios and umber yogurt. 5) (a) What criteria might Chobani use when it seeks markets in new countries and (b) what three orfour countries execute these criteria?a. The Criteria Chobani might use when seeking new markets is flavor, price, and cultural differences. I believe the flavor cant to be too crazy, it has to be somewhat a particular similar to American. The price has to be inexpensive to the average man. What I mean virtually the cultural differences is similar to what I utter about the flavor, it cant be something completely different to what Americans are used to here in the U.S. b. I believe this criterion fits Canada, Ireland, and Mexico.